Today’s world of business lives and breathes online. Startups especially, have gone from just a garage workspace to opening up their trendy offices, with unique work policies that attracts talent waiting to work for them. Equally trendy are their websites that flavor brand uniqueness and puts them apart from their competition. But, how do we get to know such websites exist in the first place? Well, it is the search engine that delivers us these fantastic looking sites, based on the services that we are looking for. How, do you ask? SEO (Search Engine Optimization) of course is the answer. Wait! What is SEO?
SEO is the key to every startup and existing brand’s gateway to attracting prospective clients through the web. The more relevant keywords used in the website content for the services that we are searching for, the more the chances are that you get to see that website on the top of your search results. SEO is indeed an ever evolving process and not your regular, do it and forget job. Every website loses ranking by the day if the latest keyword searches are not integrated in to the website, especially with high competition brewing every day. So to summarise, website designing apart, content on the website is the backbone to SEO. So if your regular website needs uplift, you need to find your business website, a website design company
that specializes in SEO services.
Website design companies are plenty, but rarely would you find web development companies that actually specialize in SEO services that put your website on the top. Web development encompasses a whole range of services that makes a site look fantastic and unique. If a website development company can provide the following web services dedicatedly, then rest assured, your website will have a solid marketing base on the web:
2. Website content (creative content or technical content mixed with SEO keywords frequently updated)
3. SEO services (integrating SEO keywords to the content and the backend of web development and constantly updating the same)
4. Web development (custom web development, website maintenance, bug fixes, adding more features & practically replicating the website UI)
A website development and a website design company not only stops at the four basic services given above, but also give a plethora of other services that make a difference to your business outlook:
a. eCommerce Solutions
is among the one such service provided by website companies that specialise in giving startup or existing eCommerce businesses a combo of the above mentioned services, plus the payment gateway option where consumers can complete online transactions with the highest security protocols ensuring data safety and a worry free purchase.
b. Did you know that be it any website, you could actually alter your marketing strategies just by knowing the site’s traffic? Wondering how a website has traffic? The number of visitors to your website is what we mean by traffic. This means being able to analyze the geographical locations, from where the traffic is highest, driving marketing to those areas, customers who transact frequently and giving them more offers, collecting consumer data and analyzing the target market in terms of age and gender, and even knowing what buying trends the consumers are into so that you can alter procurement to maximize business and profits.
c. Storage is another concern for many sites that are taking the eCommerce route. But thanks to technology, cloud storage is now a blessing as eCommerce solutions include unlimited data storage virtually at very less costs as against physical data storage in servers dedicated to the website.
d. Social Networking integration has proved as a huge advantage for websites looking at core organic marketing on the web. With many social networking sites store client databases for you, your work is cutout with no need for your own consumer database. So data analysis is now faster and more effective, giving you the business advantage.
e. Custom web development is something we briefly mentioned in the list of basic services. But how much website customization can actually happen? Being able to integrate web specific software to your website that is required for your business is the extent to which customization can happen
E.g. want to create a photography website where photographers can upload their albums and create a personal album on your site? No problem. The web development team can integrate products that will make editing photos, adding it to pre-designed album options, and also being able to turn pages like you turn a book, like a cakewalk, even though it isn’t one.
Or want to create a website where musicians and singers can record their performances online and edit it as well to make an online album? Easy! The web development team can take care of this by adding the needed web kit for music recording online so that it can intelligently scan for instruments connected to the PC/Laptop, enable various/multiple channel recording and complete audio editing features that will enable help the artist create digital albums instantly.
Whatever your online business maybe, choosing the right website design company is the most important. Be sure that you choose a website design company that absolutely supports SEO integration and maintains the website, redesigning the site, fixing bugs and keep the website always on the top of the search results. Else, you are sure to miss out at the opportunity to make your brand the best.