Video Marketing "The Sales Generating Mantra"
Video marketing is a marketer's best friend. It allows you to integrate close-up shots of your awesome product, show the benefits it provides, and let the customer decide instead of you. But how can you get your customers to fall in love with your video? How can you persuade potential clients to purchase your product using nothing but an endlessly scrolling series of pictures? The sales generation mantra by a top corporate video production company will teach you how.
We believe that the best way to introduce yourself to a potential client is with a video that tells your story, how you got started, and why you do what you do. This will show your clients who you are and what kind of services you offer them. It also helps them feel connected to you as a person and not just another business in the sea of businesses out there.
2. Avoid overproduction
Do you know what sucks? When you're watching a video, and it just feels… fake. Like, it's so polished that it doesn't feel real, or like there's something about it that just doesn't quite gel with your life experience. That's why we don't use any fancy equipment or editing software here—as a top video production company, we just want our videos to feel like they could be happening around you right now if only someone would turn their camera on!
3. Get to the point
When it comes to sales, we all know what it's like.
You've got a great product or service, and you're ready to sell it—but then you hit a wall. You get stuck. You don't know where to start. And even if you do know where to start, how do you get your prospect to take their first step?
It's not easy. But one thing never fails: getting straight to the point.
So when you're planning your next sales video, think about what will help your customers make sense of your product or service—and then cut right in with a brief explanation of what you're offering and why they should care about it.
If they want more information, they can click on links within the video itself or go online later and find out more—but if they see value in what they hear right away, they'll be more likely to stick around until the end!
4. Use of humor
Humor is a great way to break the ice with your audience. It helps establish a connection and can also help you get your point across more easily.
When trying to sell something, humor is a great way to make your product seem more relatable and less intimidating. You want people to understand that it's not just some product they don't need, but something they actually want—and humor helps make that happen!
5. Clearly state your message
We know you've heard this before, but it really is true: the more clearly you state your message, the more likely you are to get your audience to listen.
That's why experts always emphasize a simple tip: keep it simple.
If you're making an explainer video for your business, don't try to cram in every last detail about your product or service. That'll just lose people's attention and make them tune out. Focus on what matters most—the one thing that will sell them on buying from you.
When making a video, think about what action you want your viewers to take after watching it. Do you want them to buy something? Do you want them to subscribe? Do you want them to comment? Whatever it is, make sure that's clear right up front in your video description/title and throughout the video itself. You need to be clear about what it is that you want them to do, or they won't do it.
6. "The One Word" concept
"The One Word" concept is all about simplifying your message to the point that it can be explained in a single word.
For example, if you're selling a service that helps people make money from their homes, you might use the word "freedom" as your one word. You could then expand on what "freedom" means for your customers by explaining how they can use their free time to do things like travel or volunteer.
Focusing on just one thing makes it easier for your audience to understand what you're selling and why they should buy it.
7. Make it entertaining
To be entertaining, you don't have to be a comedian or an actor. You just need to make your audience think, "Hey, this video is worth sharing."
If you're looking for an example of a great video, you can't go wrong with the Dollar Shave Club. They don't try too hard to make jokes and don't force the camera on customers who are uncomfortable being filmed. Instead, they stick to their product and let the humor come naturally through their use of props and simple editing techniques like slow-motion effects.
The more relatable your video is, the more people will share it. And that's what you want!
8. Don't just say it. Show it (text is not enough)
Did you know that the average human attention span is just 8 seconds?
That's right: 8 seconds.
And if you want to capture that attention and make sure your message is remembered, you need to do more than just say it. You need to show it.
This doesn't mean that text isn't important—it does mean that text alone isn't enough if you want to really engage your audience and build trust. Instead, try using video marketing in your next campaign. Video marketing can be very effective because it takes advantage of our natural tendency to mimic what we see others doing (or saying). When we see someone on screen doing something, we're more likely to remember their actions and imitate them later.
So how do you harness this power of imitation? It all starts with a clear message and visual cues that are easy for viewers to follow.
9. Storytelling is the heart of video marketing
Whether creating a video to promote your brand or advertise your client's products, you need to remember that you're telling a story. And not just any story: You're telling YOUR story.
The best way to engage people with a story is by making it personal. When you're talking about your product, for example, talk about what it means to YOU and why you created it. Talk about how much time and effort went into it—and how much care went into every detail.
This is the single most important thing that will help sell your product or service: People want to know who they're buying from. They want to know what makes YOU tick as a person so that they can trust you when they buy something from you!
Conclusion: Video marketing can help grow your business if done rightly.
Creating videos for marketing purposes sounds like a great idea. From the research we gathered, that notion does not seem far-fetched. In a nutshell, people love videos. Everything about the video is fun and interesting to people. Videos keep people interested, making them want to be more engaged, knowledgeable, and entertained by what you are trying to post online. Videos, as stated earlier, promote knowledge, and they also can delight viewers.
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