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Top 5 Social Media Marketing Trends for 2021

Top 5 Social Media Marketing Trends for 2021

If there is one thing 2020 has taught us that is, “Always be prepared for the unexpected.”

Today, the market is growing at a substantial pace with massive changes happening in technology and customer’s preferences. Nevertheless, Social media has proven to be the most effective medium for marketing and advertising to convert your prospects to loyal customers.

According to the study conducted by Oberlo,

  • Users spend an average of 3 hours per day on social networks and messaging.
  • 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
  •  54% of social browsers use social media to research products.
  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Social Media Marketing has been dominating the market for years. But with the sudden break of the pandemic and the exponential growth of influencer’s effect on customer’s mindset, is giving an edge to the marketers to level up their game.

With the ever-changing market, we have enumerated the top 5 social media marketing trends for 2021.

  • UGC: UGC aka User Generated Content, also called Consumer-Generated Content as the content generated is not by the official representative of the company; but by the user of the product who is known as the consumer. It can be in the form of a review, comment, or a picture along with the product on their social media page.
    According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
    But why is UGC gaining so much popularity over the other types of content? The answer is simple: Companies don’t pay for it. It is completely organic and based on the experience of the consumer with the product. So, it is considered to be an authentic and unbiased source for people to make their buying decisions. Companies can focus on building a strong UGC as it will retain existing customers and also attract new ones.

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  • Influencer Marketing: In the days of yore, Influencer Marketing was done by celebrities and bloggers for promoting products and services; but in the current scenario, it is on-demand and many have turned to it as a source of side income.
    Influencer Marketing is taking over affiliate marketing, display, and paid ads with a wide margin; as the audience follows their favorite influencer and makes their purchasing decisions based on how the influencer feels about the product and their experience.
    With a good number of followers, one can monetize their social media account to be an influencer. But for you, to get high-value customers for your product make sure you contact the best influencer of your segment to promote your product.

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  • Video Content: You want to make it on top of the Social media search list and increase your reach? Then leverage video content on your social media profile to the maximum. Each social media platform has given us an opportunity to post both long-duration videos as well as ephemeral video content.
    The concentration span of a human being is 7-12 seconds, so companies are doing their best to convey the message within the time limit. That is when the concept of stories on social media grew rapidly. Content provided in the form of video has a higher retention rate so companies have tied up with the best video production agencies or hire a skilled video editor to make the video content more attractive and engaging. Video content definitely has great potential in the coming days.

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    1. Associate with the best influencer of your niche
    2.  Post engaging videos
    3. Respond to your customer’s comments and keep your profile engaging
      •  E-commerce: Social media is a strapping medium for e-commerce business. From buying the product directly from the seller to sharing reviews, all of it can be done, with a single click. Social media e-commerce is applicable for building brand awareness, increasing reach, targeting the right audience, and much more can be done without technical expertise.
        Here are 3 tips to grow your social media e-commerce:

    In the initial days of building your brand, it is better to hire a digital marketing agency to have a strong online presence. You need to build a strong foundation in the market before you generate leads. 

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  • Augmented Reality: Augmented Reality is the next big show of the market; with the smartphone and internet being accessible to everyone it has paved its path for the long term in the Industry.
    Snapchat is the pioneer of augmented reality on social media. Soon after that Facebook, Instagram, and Pinterest came up with effects, filters, and lenses to stay ahead in the market.
    Companies are trying to give the instore feeling virtually for the audience through social media platforms. The upsurge of Covid19 has led to tremendous development in augmented reality. Social media e-commerce has started implementing it to make sure customers preview their products and have the same real store experience in their own environment before making the purchase decision.

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Like I said before we live in an ever-changing market, the trends which are on top today may not be around in the market at all. Implement them, see what works, and doesn’t work for you. Keep trying new things to make sure you get the experience of it and stick to what works the best for your brand.

Are you implementing them? If not, get started.

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