Stepping Stone To A Great Marketing Plan
Stepping Stone To A Great Marketing Plan
Do you wish a long fruitful life for your business? Where do you wish to see your business 10 years from now? Do you wish to be a top player in the game amongst the competitors? Obviously! To make that happen, a business needs to have a healthy marketing plan. Marketing is one of the core functions of a business that redefines and shapes up the brand personality. A couple of days back, I came across this amazing read on how to adopt a great Marketing Plan for a business. Must say! Took me through some good insights. Before diving deep into the aspects, we should all get one thing straight, that a marketing plan varies and it highly depends on the kind of industry you’re working in, so plan it accordingly. So let’s get started!Run a Situation Analysis

Identify Your Target Audience

- Who’s going to benefit from your product/service, how is it going to fit into their lifestyle?
- Do we have that one element the target audience is looking for?
- Demographic information like gender, income levels, age, education, occupation, location, etc.
Jot Down Your SMART Goals

- Specific and not vague
- Have a benchmark that can be measurable
- Acceptable work that enhances the teamwork
- Being relevant and practical about a situation
- Tasks that can be completed in a time frame.
Explore Your Tactics

- Social Media Advertising
- Paid advertising
- Magazines
- Blog posts
- Celebrity endorsements
- Videos of happy customers
Plan Your Budget Simultaneously
