The digital age is fast-paced, and today’s businesses are struggling to stay current with the fast-paced digital world while still communicating effectively. One way to meet this challenge is by hiring communication design agencies that offer unique and creative services like graphic design, web design, and content creation. Looking for a communication design agency to hire? To help you decide which communication design agency best suits your needs, we’ve compiled some of the most important things to consider.
1. Look at their website
It may seem like an obvious thing to do, but when looking for an agency, visit their website and make sure that it’s impressive. Great design is about more than just pretty visuals—it needs to be functional as well. Does their site function well? How quickly does it load? If it’s not up-to-date, there may be too much going on behind the scenes. Do you notice anything noteworthy? These days, many agencies showcase their work with beautiful photos and infographics. Is what they’ve done in line with your expectations? This can give you some insight into how they might interpret your ideas. But all of these questions boil down to this: Do they get your brand?
If so, what type of projects have they managed before?
If you’re looking for an agency specializing in infographic design, it’s essential to understand what type of projects they have experience with. Suppose they only work on brochures and annual reports. In that case, they may not be able to complete your project effectively—you’ll want an agency that has experience visualizing data and communicating a message through data visualization. It would be ideal to find someone who has experience working with local agencies; if there are a few in your area, you might contact them for recommendations.
2. Check their writing
When choosing a writing agency, it’s important to make sure their writing matches your own; otherwise, you’ll likely be disappointed with the work they create. When looking at portfolios, always look for writing samples before anything else. If they can’t effectively communicate through writing, how do you expect them to convey complex ideas visually? Excellent designers aren’t just excellent visual communicators—they have great copy skills. It all starts with writing.
3. Who are they good for?
To find a design firm that can effectively communicate your message, seek an agency with experience in several industries and design types. For example, a marketing agency with extensive experience will create visual content more efficiently and effectively than an agency that only handles certain industries. You may also want to hire a global agency if you have the budget for it.
4. See their work online first
One of the best ways to evaluate if a design agency will be able to produce good work for you is by looking at their portfolio. If they don’t have any samples of previous work or can’t share them, it could indicate that they are inexperienced. Alternatively, some design agencies may not have any samples online because they are working on projects under non-disclosure agreements with clients.
5. Would their process suit your needs?
Before you decide to work with an agency, it’s important to ensure that their process meets your needs. For example, if you need help in coming up with creative, visual content that effectively communicates your message, design agencies may help. Alternatively, if you have data you want to be interpreted visually, going straight to a visualization company may be more effective. There are many different kinds of design firms and many ways they can help—they must have experience doing what you need to be done.
6. Don’t forget your budget
This is one of those duh statements, but you need to ensure that your design agency can create what you want within your budget. You don’t want to spend money just for good design because, after all, great communication design should be affordable. However, if you don’t feel that you can afford it, consider ways to cut costs elsewhere to increase your agency budget.
7. Do they use the technology you are familiar with?
Technology is an important part of communication design. They should be up-to-date on both design and technology trends so that you can communicate with them effectively. Your vision will be more effective if you understand what software they use and how they work. A good agency will already have software, such as Adobe Illustrator or Photoshop, at its disposal.
8. Do they recommend a visual strategy?
It’s not surprising that some design firms recommend infographics or data visualizations to simplify complicated topics for us to understand. So naturally, designers without data visualization experience are not wanted, but if you can find one that does, it is probably safe to say they would make a good candidate.
9. Clarify Your Expectations From The Outset.
Though design agencies are often lumped into one big category, there’s a lot of variation between each. If you’re going to work with a designer, let them know how your expectations align with their. In addition, communicate these expectations early in the process so that everyone knows what you want out of them. Finally, agencies should know their role and work within it—don’t waste time trying to persuade them to do something they aren’t equipped or trained for!