Importance of Digital Marketing in 21st Century
Technology is evolving every day. You wake up tomorrow and you will find another tech innovation or improvisation. From Newspapers to News Apps, Television to YouTube, Letters to Mails, Availability of Payment Gateway Options, and the list is endless. Such innovations have changed the way people live their daily lives. Especially, Smart phones have become one of the most important aspects of one's lifestyle. The 4Ps of Marketing, namely Product, Price, Place, and Promotion is losing its meaning day by day. Even Philip Kotler has come up with Marketing 4.0.

What is Digital Marketing?
Fundamentally, Digital Marketing is the marketing of products and services on Internet platforms including Mobile Phones, Display Advertisements and more using Digital Technologies. Following is the list of Common digital marketing services:- Search Engine Optimisation
- Email Marketing
- Pay-Per-Click Advertisement
- Social Media Marketing
- Video Marketing
- App Store optimisation
- Website Design and Development
