How to strategize the designing of your Marketing Collaterals?
Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating market collateral or revising the content you already have so that it performs better.
Design Tip 2: Create a Style Guide
A style guide is another way of sorting out the various elements that make up your collateral. It allows you to outline your theme elements, which includes your logo and any key graphics, your fronts, key phrases and brand-oriented words.
Design Tip 3: Revise Your Current Materials
Design Tip 4: Step Through the Process of How Your Materials Will be Viewed
Creating effective marketing materials requires that you understand the thought process your potential customers go through when they view your content. Things like how your content flows, what attracts a viewerâ€™s sight and how quickly your content can be read all work towards successfully selling your goods or services to a customer.
Design Tip 5: Develop Slightly Different Variations of Your Logos
If this seems too expensive to maintain in the short term, then consider saving costs by taking advantage of things like the economics of scale by printing your materials in bulk.
Design Tip 7: Use the Right Amount of Graphics
Graphics can help dictate the flow of your content, and keep the attention of your audience on your materials. There is a certain balance of graphics that needs to be observed in order to effectively do this.
For example, the amount of graphics that a plumber or roof repair business might need differs from the amount that a technical business like IT services might need. The right amount depends on what your audience wants.
Design Tip 8: Donâ€™t Be Afraid to Ask for Help
Design Tip 9: Integrate Physical with Digital Collateral
Design Tip 10: Make Sharing Easy
Referrals, social media promotion and anything else that you can think of to trick your audience into promoting your business for you will expand your marketing efforts. Youâ€™ll reach a wider audience than you did before, which translates for more opportunities to make sales.