How important is Product Photography in Ecommerce?
Product photography is a huge aspect that you need to think about when trying to persuade people in to buy your stuff.
Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of an image is hard to ignore, and if you're not including great images of your products then you could be losing out on some serious sales.
|Product Photography - Honeycomb|
The truth is, the better your stuff looks, the more you will sell.
The top 4 thing's to consider, when planning your product photography....
1. Choose a set amount of images
The first thing you need to consider when planning your product photography is how many images you want to showcase. If you look to sites like eBay or Amazon, you'll see that they give the user an option to add many product photos. This really helps the viewer get a detailed visual insight into what they are buying.
If you're selling a lot of products in your store then you may not want to clutter your site with loads of photos, but it's important to keep the amount consistent for each product. As a general rule, think about showing three photos for each product.
2. Use the image to highlight the benefits
In addition to showing multiple images, try and think outside the box and use your images to showcase the benefits. For example, one of the main selling points of a tablet is how slimline it is, and many vendors offer an image of the tablet next to a pencil, to really highlight this feature.
You could even consider creating life shots, with people using your product. This is an effective approach that many successful brands decide to go with. It connects with your customers emotions and shows them how they can use the product in their daily life.
3. Show ALL colors and styles
Does your product come in a different color, or style? Say for example you are selling shorts that have different colors and patterns. Don't just take one photo of the shorts in the most popular color. Make sure you show your visitors the various colors and styles of your product. It can really make a difference in whether you get a sale, as not everyone has the same taste.
4. Make your images appealing
This is probably the most important point to consider. The more appealing your products look, the more likely you are to receive a sale. There are various tricks that you can do, to make your products look as appealing as can be!
Get the lighting right so that it's evenly lit
Experiment with the photo settings to get the best results
Make sure your camera is stable
Spend time editing the photo
Think about what background you want to have
Use different diffusion methods
Get the best angle for your product
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist's works at Honeycomb Art Gallery.