A lot of businesspersons of all ages ask me this question: can digital marketing help my business? Of course it can, if you create and implement a proper digital marketing strategy. Indeed, digital marketing isn’t something esoteric as one may falsely believe.
Instead, it’s a collection of online and offline processes that help you create awareness and need for your business, brand, products and services to countless people across the world.
Why Digital Marketing?
There’s a famous quote by Bill Gates, Founder, Microsoft. He says: “If your business is not on the Internet, soon your business will be out of business.” In these few words, Bill Gates sums up the importance of every business marking an online presence.
Understandably, there’re many ways to create your online presence: Facebook page for your business or website. Fair enough.
However, these don’t really qualify as online presence nowadays considering there’re 1.75 billion active websites on the Internet and over six million blogs. Facebook has over 2.51 billion users worldwide.
Given these figures, you’ll clearly see that having a website or Facebook page isn’t really sufficient. You’ll have to compete with all other websites in your category of business and rank on top of search engine results whenever anyone searches for similar businesses, products and brands.
This is where digital marketing helps your business. This isn’t all. There Are numerous other ways digital marketing can help your business grow and flourish.
How Digital Marketing Helps Business
There Are countless ways digital marketing can help your business. However, I’ll speak about some of the topmost benefits that you can’t afford to miss.
Marketing & Innovation
America’s leading management expert and entrepreneur, Peter F. Drucker says: “Every business has two functions- marketing and innovation.”
Digital marketing helps fulfil one of these functions. Your business gets a strong online presence by using effective digital marketing. It creates excellent awareness of your business, creates brand image, generates interest in products and services of your business and of course, gets leads and customers.
Now let’s come to the other part- innovation. Digital marketing of your business through social media or even a business website enables customers and leads to post questions. And some of them demand specific elements in your product or service. This helps you innovate the business functioning, increase the product or service line while finding innovative ways for customer care.
Expansion to Newer Markets
Another major way digital marketing can help your business is by enabling expansion to newer markets. How’s that? Your website or social media page or YouTube channel, among others will be visible worldwide provided you’ve done proper digital marketing. As I mentioned earlier, it will figure on top of search pages at various locations.
As a result, prospective consumers in a remote market might find your business and its offerings attractive enough. These usually translate as leads and are easy to convert as customers, with some effort. Additionally, you can also offer an online order-and-payments link on your website or social media page to facilitate these people to patronize your business.
Low Cost Advertising
Low cost advertising is yet another way how digital marketing can help your business. Buying newspapers or print media ads or TV is a luxury that few businesses can afford nowadays. Instead, you can create and post ads on Facebook, use Google Ads and other resources that cost a fraction of conventional advertising. And you can also select the target audiences.
There are so many people who want to start their own businesses. But they step back due to high marketing costs. If you are among such people, I suggest you choose any business ideas from this excellent list on surejob. Surely you will find a business idea that you like.
Through digital marketing, you can generate excellent ads that pop up each time someone searches for something that’s related to any and all businesses. Chances are, the person will click on your ad and make a purchase. And even if they don’t you’ve nothing to lose. Because you don’t have to pay till someone actually clicks on your online ad and possibly visits your website.
Multiple Sales Channels
Digital marketing helps your business to provide multiple sales channels to customers. Hence, you can expect more business for your business- literally. One among these is affiliate marketing. You can promote your business through bloggers and digital marketers by providing them affiliate marketing programs.
A lot of organizations nowadays also allow customers to subscribe or pay for a product or service using Facebook, their business website and their own blog. You can also open a marketplace on Facebook and Shopify. There’s no telling how a potential lead can immediately convert as a customer. Therefore, offering multiple sales channels is the best way to tap a huge market.
Email Marketing & Instant Messaging
Email marketing and instant messaging are two time-tested and proven digital marketing techniques. You can keep customers or your potential leads informed about the latest developments in your business through email and instant messages.
However, to help your business genuinely, I would recommend extremely judicious use of these techniques. Or customers would believe you’re spamming and block your emails, Tweets on Twitter and instant messages on WhatsApp, Facebook Messenger and other platforms.
It’s possible to open a free YouTube channel for your business and promote it through digital marketing. In fact, most major businesses now have a dedicated YouTube channel where they post tutorials, Do-It-Yourself, informative and educational videos, real life stories and lots more on YouTube channel. People love watching videos. And if you can create amazing videos that people can identify with- your business gets that leading edge over other competitors.
Interestingly, creating excellent videos for a YouTube channel isn’t as expensive as you might believe as a business owner. In fact, a smartphone with a good camera and some basic video editing skills are all you need to post videos on YouTube. Meanwhile if you have seperate marketing budget then you can look for corporate video production service providing companies. You can get people to subscribe to your YouTube channel and share videos they like with their contacts.
The above facts clearly indicate how digital marketing can help your business. There are numerous companies which provide digital marketing services and Honeycomb in one among all helping clients achieving their business goal. There Are projections that between 60 percent and 80 percent of all purchases will occur online by 2025. Figures clearly show this trend. Therefore, it’s essential to engage in digital marketing to benefit your business.