Google is going to bring down websites from its search results. Why?

Mobile-First Design – The next wave of user experience for your business growth!

Google is launching its latest approach in which the search engine will specifically index mobile-first websites than run on mobile-friendly browsers.

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Google came up with the mobile-first indexing two years ago, which we all missed out on. Now, we are just a few weeks away from implementing this approach. We will have to gear up and prepare for Google’s new indexing standards in order to have the mobile site as per the guidelines set.

“There are 5.20 billion unique mobile phone users in the world today, according to the latest data from GSMA Intelligence. Roughly 4.66 billion people around the world now use the mobile internet – that’s close to 60 percent of the world’s total population “

Mobile users – 60% of the population
Desktop users – 40% of the population

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The main aim of Google is to provide users with the ultimate mobile experience answering their queries right. Now, Google is going to drive out all the outdated desktop-first websites and go for mobile-first websites or lose out on the search traffic.

Are you a business that is entirely digital? User experience is your way forward with the ever-evolving Google algorithm. With the number of smartphone users across the globe surpassing 4 billion, a mobile-first designed website can have a colossal rise in your business sales. Doing things a little differently can help you to catch up with your vision faster.

A mobile-first index is a must if you want to run your business online, or be ready to lose out on the major chunk of attracting traffic to your website.

Henceforth, mobile content will be the only type of content that Google will be indexing and displaying in search results. 

What is a Mobile-first design?

Diving into the concept of design, there are 2 ways to design a website.

  1. Conventional Concept: This is the age-old strategy we resort to, the Desktop-first design. An approach that involves designing the desktop user experience first and then making it adaptable to mobile devices. 
  2. Contemporary Concept: This is the constructive strategy one should resort to, the Mobile-first design. An approach that involves designing the mobile user experience first and then moving on to the desktop-first design for big screen users.

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Why Mobile-first website design when we have a Responsive website design?

Responsive website design is a good deal coupled with compromise. In simpler terms, it is scaling down the desktop version of your website according to the desired screen size with modifications. The majority of the websites dwell on the internet by this approach today losing out on mobile users.

Mobile-first design is the real deal of an exclusive design for the mobile layout providing an excellent user experience having things in place for the user’s seamless navigation. This is the way forward for businesses to drive revenue from their potential customers both on mobile and desktop.

Mobile-first design & Google’s website indexing algorithm

Google bot crawls and indexes websites that provide relevant content to the user’s query. Initially, Google’s search engine was estimating a website’s performance based on the desktop content to determine its relevance with the search.

Now, Google’s algorithm has its primary goal set loud and clear which is mobile-first indexing. A website will be ranked based on the content available on the mobile to make sense of structured data.

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Benefits of making the right choice: Mobile-first design

  • Google Ranking:  Mobile-first approach also refers to a content-first approach. This makes it user-focussed within the parameters of a mobile screen satisfying Google’s indexing requirements. Rank higher to reach out to your potential customers.
  • Mobile Conversions: This progressive approach is now filling the gap of waiting to experience a website on a desktop to make an inquiry. A standardized seamless experience on all the platforms with consistent navigation across the website has broken all boundaries.

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