Fast Forward: Video content Goes Interactive and Personal
Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?! Yes, thatâ€™s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for.