5 Tips To Create Great Content Marketing Strategy
In this digital day-and-age, “Content Marketing” is the best strategy to up your game.If it is done right, it captures the desired audience’s attention, improving your brand awareness.
Now, what is content marketing?
According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”
Here are the 5 key tips by which you can successfully use content marketing to grow your business digitally:
1. Research, Choose & Decide:
All the 3 words being of equal importance here! It is essential to research industry-related trends to see which content performs the best based on audience engagement. Then, you can choose the type of content which is easily consumed and valued by your audience. Then take a call on the content type and its strategy. Don’t just create a blog because it’s working for some company. Be very keen on doing good content marketing for your target audience.
Have your plan chalked out! Make sure that you have developed a content marketing strategy that will fit in with your company’s overall marketing plan. Creating a content calendar should be your ideal place to start out. Well, it should have more than just the date and topic. It should be focusing on the target audience, keywords, and geotargeting.
Writing a copy is good but finding the right path to deliver it to the target audience will be great. With people populating on social media and their engagement with these channels would be an apt way to publish your content for the world out there. Also, while the distribution process has to be a well-planned one as social media channels support various kinds of content. For example, visuals work best on Facebook and Instagram while full-length videos may be best suited to Youtube. Stick to the plan!
To reach a larger group of audience within a short period of time, promotions on social media channels would be the ideal choice to make. Once you are ready to deliver value through your content you can step up your game. Make sure you are making good use of Facebook Ads, Instagram Ads to post on Reddit, to promote your content. This is an effective way to promote your content ensuring it reaches the right people at the right time.
Before creating any content or releasing it, be aware that the final phase is to generate conversions. In order to convert you will first have to create value that helps solve the pain points of the prospects. A solution is what they need. Try and build content that will help you build a relationship with the reader. This, in turn, gains the trust of the reader as they see the value. All of this leads your prospect to take action. Create content that would build an urge in the reader to click the button.
Here’s a little trivia. Always place “Quality over quantity” – if you create good content pieces it will negate the need to constantly bombard your audience with content that may not be impactful.
Honeycomb has helped various businesses including startups and Corporate giants grow by providing Content Marketing Solutions.