Video marketing is one of the best result oriented forms of marketing communications. Today, businesses of all kind lean on the shoulders of Video marketing to achieve new heights in their verticals. Video marketing signifies the strength of business. This novel trend has gained immense popularity because of its diverse advantages. Now let us see the four reasons which help us to understand why video marketing can strength the business.
1) People are going gaga over videos:
These are the days of tablets and smartphones. The technology has given a great advantage to people. Anyone and everyone can easily afford smartphones and internet. Hence the consumption of the internet has increased drastically which, in turn, paves the way to the high-end video consumption. Since the videos are free to watch, people with irrespective of age and gender, indulge in the glory of free videos. Thereby, giving a wide scope for business to market their product or services.
2) ‘Like’ and ‘Share’ are the social games:
The modern day people cannot survive without social media and internet. As per a survey, today we nearly have about 1.71 billion monthly Facebook users. Other social sites like LinkedIn, Instagram, twitter etc, also hang around the same number. These people are very expressive and love to express the world about their likes and dislikes. Vowing to this reason we find ‘Like’ and ‘Share’ getting clicked infinite times. A worthwhile video, created by Corporate video production house, hence gets immense attention.
3) Animating the world around:
2D and 3D animation videos along with other forms of infographic videos are being loved by everyone. They are simply animating the world around us. Hence Animation video makers, use animations in both corporate and product videos to catch the attention of an ocean of people. We have many examples of such videos going viral. Business, wanting to strengthen their business, use this kind of animating videos to market their products.
4) The three ‘E’ factors:
Videos mainly concentrate on doing three important things. They simply Entertain, Educates, and Engrosses the people. These three aspects help in selling the products or services of business. Consequently, business depend on product video making studios, who can create mesmerizing videos to strengthen their business using this three ‘E’ factors.
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.