Skip to main content

Graphic facilitation - Where Every Picture Tells a Message

We are all visual thinkers. 75 percent of the sensory neurons in our brains are processing visual information. As B2B marketers we are constantly bombarded with information from discussions, presentations and reports, the question arises: how do we keep all of this information and transform it into something organized and accessible? One way is to use graphic facilitation which finds the right mixture of words, illustrations, and designs to capture a subject and make it memorable.
The early field of Graphic Facilitation, or visual note-taking, was named “Explicit Group Memory” by Facilitator Geoff Ball, who discovered that a shared picture supported group learning or more importantly – a lasting memory in the group. With the help of Image Think, a company that transforms complex ideas into powerful visual stories, we implemented this for our annual Summit.
We used a graphic facilitator to capture visual recordings of the keynotes at the recent Marketo Summit. Sketching notes from each keynote and track sessions in real time created a record that is not only memorable, but also one you might actually want to look at again. Here are four benefits we reaped almost immediately from using a graphic facilitator to illustrate our conference sessions and keynotes.
1) Extends conversations and builds buzz. Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away.

2) Helps with short term memory cache. By breaking down the information into single chunks illustrated within the visual notes, it becomes much easier for an audience to process and understand when learning new things.

3) Enables better understanding of key takeaways. Our visual boards became a piece of content providing a tangible representation allowing the audience to quickly grasp big ideas and translate their impact and value.

4) Gets attendees to look up from their devices. Putting pen to paper, or in this case sharpie to foamcore, is an antidote to the pervasiveness of digital culture. Studies show it can help retain more information.

Presenting thoughts and ideas visually is a terrific and simple way to capture a conversation and its meaning. Hiring graphic recorders who sketch what is discussed at meetings and conferences is a great way to keep employees engaged and communicate complex ideas in a meaningful and memorable way.
Courtesy: Marketo
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

Popular posts from this blog

How a good brochure design benefits Business?

No matter how big or small your Business, the marketing collateral's impact the reach and visibility of your brand. A good brochure design is found to have a better conversion rate than the otherwise.Here are three main reasons why you need a brochure design:
· An Unrivalled Trustbuilder

We consumers can be a sceptical lot. When making a purchase, we want—no, need to—trust who we are buying from. Making a purchase isn’t just something we do, it’s something we experience. An online presence undoubtedly helps to build these important relationships. But to lay the foundations for a strong rapport with your prospective buyers means embracing the power of one of the most prominent marketing tools around.

Open up a well-designed brochure, and immediately your prospect is met with clear, concise information, and consumers can quickly find the facts they want and need. This makes it easier for them to justify purchasing your product.

Enhanced Professionalism      A brochure instantly adds cred…

Corporate Video Production | Power of Visual

Video helps capture and contextualize the world around us. Report says more than 150 million people view videos online every year, most of them ripe to hear your businesses which if you produce and market your video effectively. There is a say that “Visuals are vigorous than words”! Advertising draws your target audience to grade how your product or service measures up against your competitors. Business without advertising is indeed a hindrance.
Video ads helps to raise your target audience’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. Video ads would be a satisfying investment for our clients as we develop video ads with much effort and target.
Product or Service promotion is one of the necessities for getting your brand in front of public that does a dominant performance in grabbing new customers other than the existing ones. One of the current strategies involves video marketing, in which videos are…

How to Fix the Website Blunders That Are Costing You leads?

While the saying goes that you shouldn’t judge a book by its cover, the hard reality is that most of the time people do. This is especially true when it comes to your website. While every business wants to have a well-designed website that puts them in the best light, it needs to hit on all the right marks: be responsive, look good, and accurately reflect their overall branding message. In fact, these aspects are all essential in today’s digital world. So is your website putting your business in the best light? Does it do a good job of capturing leads and generating sales? A good website for a B2B company does thisand more, it: ·Acts as a source for new prospects and leads, and moves them through the sales funnel ·Sets you up as the go-to resource in your industry ·Increases your credibility with your audience
If your website fails to hit the marks the above, then you’re in trouble. Let’s look at three of the biggest website mistakes that are costing you leads and how you can fix them: 1. Y…