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Showing posts from September, 2016

3 Trends that will Drive Digital Transformation:

Let’s take a look at three ways you can drive digital transformation across your organization: 1. Understand Customer BehaviourWho knew that it takes considerable effort to get people to go out? Most people fall into a rut of going home and staying in versus experiencing live events. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “grab their ticket out.” It’s a great rebranding campaign on not missing opportunities of a lifetime; the foundation of which was built on understanding customer behaviour. If StubHub did not profile their audience and uncover the truth about the effort it takes to get people to go out, their campaign would not have been successful. It was necessary for StubHub to first understand their audience’s behaviours and then speak to them as individuals. By putting in the time and effort to figure this out, they are now able to connect emotionally with people and ident…

What is UX/UI Design?

The arena of web design is constantly changing with new tools, workflows and best practices for constructing usable layouts. Now-a-days, the terms UX/UI is more trending in web industry. These two terms coordinate to get a best quality website.  Earlier, a web designer created a webpage using traditional methods. They used only a small part of the technology like HTML, PHP and few programing languages.  The earlier designs never thought of seeing the web site through the eyes of a user. Thanks to technology advancement, the arrival of the UX/UI design has changed the old trend. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. Despite their professional relationship, the roles they hold are quite different. They mainly differ in parts of the process and the design discipline. Let us see the difference of the UX and UI design with an example. Let us imagine the human bo…

Eight Reasons why Corporate Videos are considered as the Angel of Marketing Communication

Marketing concept has been running along since ages and in all forms and styles.  A ground nut vendor has to scream a slogan (which in essence is nothing but marketing) for that matter.  Hence marketing is essential whether it is then or now.  Marketing in simpler terms is nothing but expressing oneself about their services or products to the outer world. Presently we live in a world which is digitalized. The technology has paved way to novel methods of marketing where one can reach the sea of people in very less time.  Amongst other models of marketing, Corporate Video is one such most vogue model which has grabbed the high attention. Now let us see the eight reason why films produced by corporate video production house has gained immense fad.     1) Corporate videos are interesting and fun:
Corporate film production uses the theme of human emotions like bliss and melancholy. Most of the corporate video comes with the touchy elements and voice over that are interesting and fun to watch…

Introducing the Definitive Guide to Social Media Marketing

As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base.  Social media is now status quo in a business’ digital presence. Users expect to see their favourite brands on social media and are having conversations about your brand—whether or not you’re a part of them. And these users are multiplying rapidly—research from Social Media Today shows that 12 new active mobile social users join every second, so in the time it’s taken you just to read to this point, 180 new users have already joined a social platform—180 new users who could be part of your target audience.
Let’s study the important definitive guide to social media marketing: 1) Drive Brand Awareness and PreferenceBecause social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Do this well, …