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Good design is a good business !!

Author: Erin Sanchez 
Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he balks at your rates and thanks you for your time, never to be heard from again.
You probably don’t have to imagine this; throughout your career as a graphic designer, it’s probably happened to you countless times.



Professional design work is notoriously undervalued in small businesses. When financial times get tough, the creative budget is one of the first things cut. Only one small business out of several I’ve worked with had a dedicated graphic designer on staff. In one sense, that’s great news for freelance designers and design agencies, but it also highlights exactly where designers fit on a small business’ list of priorities.
Small business owners typically run on limited resources, and while each wants a beautiful website, clever logo, and compelling mark…