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Showing posts from August, 2015

How online video marketing is boosting Business?

Online video is undoubtedly changing the way audiences engage with content, ads, and brands, and small businesses and enterprises alike are starting to take advantage. As more and more platforms are allowing for video, and more devices are putting cameras in the hands of consumers, videos are becoming a new way for people to communicate, and a way for small businesses and brands to communicate online and on mobile. Here are why and how you can use video to better tell your brand story.

People Love Online Video
In 2014, audiences engaged with video at a 43% growth rate, and 3/5 of their viewing was on a mobile device. Youtube attracted the most unique visits per month (800 million), making it the #1 video site, however, Netflix is the site where viewers spend most of their time. When you watch a YouTube video, you may see a pre-roll or mid-roll ad run by Google’s own ad platform. More small businesses are interested in the unique targeting capabilities that Google affords.
Not only do peo…

Things Highly Creative People Do Differently...

Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process. 
"It's actually hard for creative people to know themselves because the creative self is more complex than the non-creative self," Scott Barry Kaufman, a psychologist at New York University who has spent years researching creativity, told The Huffington Post. "The things that stand out the most are the paradoxes of the creative self ... Imaginative people have messier minds. 1.They daydream. Creative types know, despite what their third-grade teachers may have said, that daydreaming is anything but a waste of time. According to Kaufman and psychologist Rebecca L. McMillan, w…

Why Online Video is the Future of Content Marketing ?

Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure t…

The Benefits of Using Video on Landing Pages.

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort. A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.
Some reasons why video can lift your landing page conversion rates
Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
If you feature yourself or company employees in the video, the trust factor is raised significantly.
People are lazy and prefer to watch vs. read.


Courtesy : www.unbounce.com


Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communicati…