Skip to main content

8 Ways Online Video Can Improve Your Business

Video these days play a major role in attracting your audience. More and more organizations today are using videos to tell their story, to get the word out about a new product or service and even recruit employees. This is an article authored by Jennifer Lonoff Schiff, wherein she mentions the different ways videos are being used to help expand business.

1. Attract New Customers
"It's key to have an explanatory video on your homepage if your service or product is particularly innovative or simply requires an explanation for a new customer to understand it," says Lauren Grad, marketing manager at 99designs, a graphic design marketplace that connects customers to graphic designers.
To highlight its business's contest model in which multiple designers compete to win a client, 99designs created a video entitled "How it works in 60 seconds" and posted it to their home page.
Video can also set you apart from the competition, Grad says, by explaining to prospective customers the benefits of using your products or services instead of those from the competition.

2. Announce a New Product or Service
Video is a great way to get the word out and generate buzz for a new product or service, says Claudine Bianchi, chief marketing officer at Axceler, a provider of enterprise collaboration governance, administration and migration solutions.

"The fun and cheeky tone in our videos to launch our newest product, ViewPoint Enterprise, cut through the noise of other dry product announcements and encouraged viewers to visit the product's homepage to learn more," she says. "Since it launched, we've received [positive] feedback from prospects and analysts, and the videos have received [many] views on YouTube."

3. Recruit New Employees
"Finding the best employees is the single-most important function of any company," says Melissa Thermidor, marketing manager at LatentView Analytics. "Recruitment videos that feature company employees and promote the culture of the company can be very influential."To help boost its recruitment efforts, LatentView created this engaging video, which helped increase its applicant pool tenfold.

4. Educate Customers
Video is a great tool for demonstrating how to use your product or service—and can often convey more information quicker than a photo or a written description, says Alex Glassey, CEO of StratPad, a strategic business planning app for entrepreneurs.

"In a recent survey, our customers said they needed help understanding financial statements," Glassey says. The company then created a series of short videos entitled "Financial Statements Made Easy," which explain income statements, balance sheets and statements of cash flow, which are featured on StratPad's website as well as on YouTube and Udemy.

"We aspire to make business planning simple," Glassey says. "The videos reinforce that message and have become another funnel for attracting new customers."Similarly, for Sarah Yonover, the creator and founder of HipKNOTies, a line of multipurpose garments, using video to educate her customers was crucial.
"When I am in front of people and have the ability to physically show them the way that HipKNOTies can transform from one style to another, they are always amazed," she says. "However, I cannot be everywhere at all times. That is why video has contributed to the overwhelming success of HipKNOTies." You can see her how-to videos here.

"Some say a picture is worth a thousand words, but I believe that video is worth millions of dollars in sales," Yonover says.

5. Educate and Train Employees
Video is also a great way to share information with employees, says Carly Ramirez, social media manager at home loan company Guaranteed Rate.  
"We send daily video tips to teach our employees and realtors how to use social media, mobile apps and useful websites to grow and market their business," Ramirez says. "People are very visual, and we found that our audience loves being able to follow along with a video tutorial rather than just reading plain text," she says.

For example, the company posted a "Call Me, Maybe?" video spoof, which highlighted some of the company's most popular video tips to introduce realtors to new or popular apps to increase leads and sales."Video also helps businesses scale their training," says Javier Perez-Karam, the founder of Green Carrot, a storytelling and production company. "Instead of having one-on-one training, the business owner can make sure all new employees or contractors learn from one source, at any time, with the ability to go back and review it."For the video to be effective, Perez-Karam says, it needs to be both informational and engaging—and not too long.

6. Let Customers Tell Their Story
"Customer testimonials in the form of video provide an easy way to help validate your business," says Lauren Hill, video production specialist at Volusion, provider of ecommerce software and shopping cart solutions. "Not only do they build positive buzz about you, but customer success videos also create an element of social proof, emphasizing why someone should take interest in your organization," she says.
But you need to be careful about how you approach customer testimonials, Hill says. Some may come off as genuine. "By letting someone else sing your praises [as the founder of You Smell did in this video], you'll create a level of transparency that will help customers see why you're a business worthy of coming back to."99designs' Grad says that video testimonials add a greater level of depth. "A video customer testimonial so much more to prospective customers than a quote or even a case study ever can," she says.And, by featuring a happy customer singing your praises in his or her own words, a video helps build trust. "It can also show who your target demographic is and how your company serves them well, which is why having multiple video testimonials targeting different prospects is always a good idea," Grad says.

7. Share Best Practices
"We use both live and recorded video to create a community for our clients, bringing hundreds of Walmart suppliers from across the globe together each week for the purpose of sharing best practices," says Matt Fifer, cofounder of 8th & Walton, an education and consulting firm."Video [such as this one] has been an extremely popular and effective medium for us, as our clients are typically extremely busy throughout the week and prefer to catch up during what are often non-business hours."

8. Keep Remote Employees Connected
Many companies already use video conferencing and webinars to stay connected, but you may not realize that "video is a great way to strengthen company culture internally," says Brad Jefferson, CEO and cofounder of Animoto, an online video creation service.Especially if your employees work in different locations, video can create a sense of shared community, like this one Animoto did to share its big San Francisco office opening or this video showcasing the company's volunteer work.Honeycomb Creative support, has an expert creative team for video production and can help you with any type of corporate or product videos. You can find more details on our website or Contact Us @ 09845128760

                                                               Watch our Show reel

Author: Jennifer Lonoff Schiff

Honeycomb Creative Support
 a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development,  Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

Popular posts from this blog

How a good brochure design benefits Business?

No matter how big or small your Business, the marketing collateral's impact the reach and visibility of your brand. A good brochure design is found to have a better conversion rate than the otherwise.Here are three main reasons why you need a brochure design:
· An Unrivalled Trustbuilder

We consumers can be a sceptical lot. When making a purchase, we want—no, need to—trust who we are buying from. Making a purchase isn’t just something we do, it’s something we experience. An online presence undoubtedly helps to build these important relationships. But to lay the foundations for a strong rapport with your prospective buyers means embracing the power of one of the most prominent marketing tools around.

Open up a well-designed brochure, and immediately your prospect is met with clear, concise information, and consumers can quickly find the facts they want and need. This makes it easier for them to justify purchasing your product.

Enhanced Professionalism      A brochure instantly adds cred…

Corporate Video Production | Power of Visual

Video helps capture and contextualize the world around us. Report says more than 150 million people view videos online every year, most of them ripe to hear your businesses which if you produce and market your video effectively. There is a say that “Visuals are vigorous than words”! Advertising draws your target audience to grade how your product or service measures up against your competitors. Business without advertising is indeed a hindrance.
Video ads helps to raise your target audience’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. Video ads would be a satisfying investment for our clients as we develop video ads with much effort and target.
Product or Service promotion is one of the necessities for getting your brand in front of public that does a dominant performance in grabbing new customers other than the existing ones. One of the current strategies involves video marketing, in which videos are…

How to Fix the Website Blunders That Are Costing You leads?

While the saying goes that you shouldn’t judge a book by its cover, the hard reality is that most of the time people do. This is especially true when it comes to your website. While every business wants to have a well-designed website that puts them in the best light, it needs to hit on all the right marks: be responsive, look good, and accurately reflect their overall branding message. In fact, these aspects are all essential in today’s digital world. So is your website putting your business in the best light? Does it do a good job of capturing leads and generating sales? A good website for a B2B company does thisand more, it: ·Acts as a source for new prospects and leads, and moves them through the sales funnel ·Sets you up as the go-to resource in your industry ·Increases your credibility with your audience
If your website fails to hit the marks the above, then you’re in trouble. Let’s look at three of the biggest website mistakes that are costing you leads and how you can fix them: 1. Y…