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Showing posts from July, 2015

Essential Features of Every Good Business Website.

A Logical Roadmap A website should be aesthetically pleasing, but it's more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you'd like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search.

Crucial Business Information "The biggest failure that people have is that they try to build the website they want, not necessarily the website they need," says designer Josh Frankel. Take a restaurant, for example — Frankel says "everyone wants music and this giant 'about' page," but they neglect the basic things like the menu, contact information and directions. Depending on your business, you should have a few things on your website that fall into the realm of "information." We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its…

A revolution maker for the printing industry - Johannes Gutenberg.

German inventor Johannes Gutenberg developed a method of printing from movable type. He printed the first book via movable type, the “Forty-Two-Line” Bible.
Johannes Gutenberg was born 1395, in Mainz, Germany. He started experimenting with printing by 1438. He obtained backing in 1450 from the financier Johann Fust, whose impatience and other factors led to Gutenberg's loss of his establishment to Fust in 1455. Gutenberg's masterpiece, and the first book ever printed from movable type, is the “Forty-Two-Line” Bible, completed no later than 1455.

Born into a modest merchant family in Mainz, Germany, in 1395, Johannes Gutenberg’s work as an inventor and printer would have a major impact on communication and learning worldwide. He was the third son of Freile zum Gensfleisch and his second wife, Else Wirick zum Gutenberg, whose maiden name Johann later adopted. There is little recorded history of this early life, but local records indicate he apprenticed as a goldsmith while living …

How to strategize the designing of your Marketing Collaterals?

Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating market collateral or revising the content you already have so that it performs better.

Design Tip 1: Make Marketing Collateral a Main Focus of Your Marketing Strategy

The content you use for marketing collateral needs to be outlined before you begin your next big marketing campaign. It will help you focus your marketing more effectively by preventing you from losing focus on the themes and types of content you want to promote.

For example, a business focusing on printed brochures for a vacation should take note of what their selling points are. This will allow them to reiterate these points with different collateral, such as the content that they use on their website.
  Design Tip 2: Create a Style Guide
A style guide is another way of sorting out the various elements that make up your collateral. It allows you to outline your theme elements, which include…

Unusual Printing facts you might never have heard of!

Printing has become an important part of our daily lives, from printing our precious photos to printing our important documents.
World’s Smallest Printed Book: A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. It may be a fast read, but we don’t advise you doing so without a magnifying glass–unless you want to strain your eyes–because this is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
Fastest Printed Postage Stamp: It took less than one hour to print a postage stamp in Schaan, Liechtenstein, and that included the time it took to vote on the stamp’s design. The stamp was printed as part of a commemorative event of the 100th anniversary of the country’s first ever stamp.
Highest Initial Print Run For a Fiction Book: When J.K. Rowling’s Harry Potter books were published, they became more than just fiction–the franchise’s …

How a good brochure design benefits Business?

No matter how big or small your Business, the marketing collateral's impact the reach and visibility of your brand. A good brochure design is found to have a better conversion rate than the otherwise.Here are three main reasons why you need a brochure design:
· An Unrivalled Trustbuilder

We consumers can be a sceptical lot. When making a purchase, we want—no, need to—trust who we are buying from. Making a purchase isn’t just something we do, it’s something we experience. An online presence undoubtedly helps to build these important relationships. But to lay the foundations for a strong rapport with your prospective buyers means embracing the power of one of the most prominent marketing tools around.

Open up a well-designed brochure, and immediately your prospect is met with clear, concise information, and consumers can quickly find the facts they want and need. This makes it easier for them to justify purchasing your product.

Enhanced Professionalism      A brochure instantly adds cred…

History of Printing.

The history of printing goes back to the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images. In both China and Egypt, the use of small stamps for seals preceded the use of larger blocks.
 In China, India and Europe, the printing of cloth certainly preceded the printing of paper or papyrus. The process is essentially the same - in Europe special presentation impressions of prints were often printed on silk until the seventeenth century.

The earliest documented evidence of printing dates back to the 2nd century when the ancient Chinese started using wooden blocks to transfer images of flowers on silk. Around the 4th century, woodblock printing on cloth was practiced in Roman Egypt. The Chinese began printing on paper in the 7th century, and they created…

8 Ways Online Video Can Improve Your Business

Video these days play a major role in attracting your audience. More and more organizations today are using videos to tell their story, to get the word out about a new product or service and even recruit employees. This is an article authored by Jennifer Lonoff Schiff, wherein she mentions the different ways videos are being used to help expand business.
1. Attract New Customers "It's key to have an explanatory video on your homepage if your service or product is particularly innovative or simply requires an explanation for a new customer to understand it," says Lauren Grad, marketing manager at 99designs, a graphic design marketplace that connects customers to graphic designers. To highlight its business's contest model in which multiple designers compete to win a client, 99designs created a video entitled "How it works in 60 seconds" and posted it to their home page. Video can also set you apart from the competition, Grad says, by explaining to prospecti…

What are Archival quality prints? Why you need them?

What is Archival Quality?

Fine Art Papers & canvas are often described as being archival quality.  This article describes and explains what archival quality means and how its beneficial for a photographer to take his prints on these medias.

Its important to keep and treasure the images & memories of special occasions for a long time.  After you have spent precious time and effort to create the perfect image and can’t wait to put it on paper, stop and think – how long will this print last?   It’s worth taking a second glance at what type of paper you’re printing with to ensure permanence for the art and photography you create.  Is your paper archival quality?
Archival quality paper, also referred to as museum grade, according to ISO Standard 11108, means that:
 The paper is acid free with a pH value between 7.5 and 10 The paper has an alkali reserve of at least 2% calcium carbonate The paper is resistant to tearing The paper is free of easily oxidized material, or lignin The paper …