Skip to main content

What is Marketing Collateral? & Why It is Important?

Marketing Collateral:

Marketing collateral is the term used to describe the materials used to introduce your business capabilities and products.

This starts with your business letterhead and business cards and includes any other communication pieces that are produced by the company such as brochures, company fact sheets, product sheets, flyers and press kits. Each and every of these items should be linked to your brand image and marketing message.

Why is marketing collateral important?

Marketing collateral helps to quickly communicate the key benefits of your business and product to prospective customers in a visually compelling manner.

Think of your marketing collateral in terms of how they influence the way you are seen by your prospective customers. It is possible that your brochure, business card or letterhead is the first point of contact they have with your company. Well-designed marketing materials make a good first impression and speak volumes about your business.

Marketing collateral also helps build your credibility. Prospects won’t buy your product if you don’t have credibility. To earn credibility, you need to be aware of a powerful, yet understated marketing tool – the look and feel of your marketing materials.

Content Source: http://centres.smu.edu.sg/

Honeycomb Creative Support is a Pre-media agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, SEO, Product &Corp.Video, Print collaterals, Product Photography, News Paper Proofing, Archival (Giclee) printing, Gallery Quality prints for photo/painting exhibitions and Onsite creative studio for meeting the urgent deadlines.

Some of our works include:











Honeycomb Creative Support
 is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development,  Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 


For requirements contact: 9845128760 or you can visit our website for more information.





Popular posts from this blog

How a good brochure design benefits Business?

No matter how big or small your Business, the marketing collateral's impact the reach and visibility of your brand. A good brochure design is found to have a better conversion rate than the otherwise.Here are three main reasons why you need a brochure design:
· An Unrivalled Trustbuilder

We consumers can be a sceptical lot. When making a purchase, we want—no, need to—trust who we are buying from. Making a purchase isn’t just something we do, it’s something we experience. An online presence undoubtedly helps to build these important relationships. But to lay the foundations for a strong rapport with your prospective buyers means embracing the power of one of the most prominent marketing tools around.

Open up a well-designed brochure, and immediately your prospect is met with clear, concise information, and consumers can quickly find the facts they want and need. This makes it easier for them to justify purchasing your product.


Enhanced Professionalism      A brochure instantly adds cred…

Corporate Video Production | Power of Visual

Video helps capture and contextualize the world around us. Report says more than 150 million people view videos online every year, most of them ripe to hear your businesses which if you produce and market your video effectively. There is a say that “Visuals are vigorous than words”! Advertising draws your target audience to grade how your product or service measures up against your competitors. Business without advertising is indeed a hindrance.
Video ads helps to raise your target audience’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. Video ads would be a satisfying investment for our clients as we develop video ads with much effort and target.
Product or Service promotion is one of the necessities for getting your brand in front of public that does a dominant performance in grabbing new customers other than the existing ones. One of the current strategies involves video marketing, in which videos are…

How to Fix the Website Blunders That Are Costing You leads?

While the saying goes that you shouldn’t judge a book by its cover, the hard reality is that most of the time people do. This is especially true when it comes to your website. While every business wants to have a well-designed website that puts them in the best light, it needs to hit on all the right marks: be responsive, look good, and accurately reflect their overall branding message. In fact, these aspects are all essential in today’s digital world. So is your website putting your business in the best light? Does it do a good job of capturing leads and generating sales? A good website for a B2B company does thisand more, it: ·Acts as a source for new prospects and leads, and moves them through the sales funnel ·Sets you up as the go-to resource in your industry ·Increases your credibility with your audience
If your website fails to hit the marks the above, then you’re in trouble. Let’s look at three of the biggest website mistakes that are costing you leads and how you can fix them: 1. Y…