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Showing posts from March, 2015

Photostop Photocontest 2015 Launch event...

Photostop Photocontest 2015 is officially launched. Mr T.N.A Perumal, veteran photographer and Karnataka Lalit kala academy awardee, graced the event. Registrations have started pouring in. For more details about our contest and to register visit our page:

What is Marketing Collateral? & Why It is Important?

Marketing Collateral:
Marketing collateral is the term used to describe the materials used to introduce your business capabilities and products.
This starts with your business letterhead and business cards and includes any other communication pieces that are produced by the company such as brochures, company fact sheets, product sheets, flyers and press kits. Each and every of these items should be linked to your brand image and marketing message.
Why is marketing collateral important?
Marketing collateral helps to quickly communicate the key benefits of your business and product to prospective customers in a visually compelling manner.
Think of your marketing collateral in terms of how they influence the way you are seen by your prospective customers. It is possible that your brochure, business card or letterhead is the first point of contact they have with your company. Well-designed marketing materials make a good first impression and speak volumes about your business.
Marketing col…

Project Ninja, a passion turned start-up…

Rajeev’s passion to start a business and determination to do something new lead to the rise of Project Ninja. Project Ninja is basically an online interface where you can find an easy way to get your college projects printed and bound. Honeycomb took an indepth dive into his entrepreneurial journey. Let's take a look on what he has to say:

What ignited the spark in you to start a new Business? How did the idea for your business come about? I remember when I was in class 7 in school; I was in the basket ball team and we had decided to get new team merchandise done and I took the initiative of getting it done. While doing so I happened to make a good sum of money and even got my T-shirt for free. Even though I did not get a chance to play in any match that year, I was quite happy and proud of how the team merchandise had turned out. Ever since then, the idea of business and making something new seemed very fascinating.
A year ago when I was having tea outside college with a friend o…