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How will SEO help you to grow your business?

Did you know that SEO is an important part of digital marketing? If you have decided to take your business online and have created a website, it is now time to optimize it so that your target audience can find you. Search engine optimization or SEO refers to optimizing a website’s content, such as images, keywords and texts so that popular search engines like, Google, Yahoo and Bing can easily find the website and place it on the first page of the search engine results. So, it is safe to say that if you want to enjoy a top 5 ranking and appear on the first page of the SERPs, you have to judiciously invest in SEO. A properly optimized website is easily visible in the web space and that helps to bring an increased amount of traffic to the website. Needless to say, more visitors mean more opportunities for conversion that leads to more sales and increased revenue. Still don’t believe that SEO can improve your business and help you flourish in the online world? Here are some reasons to con…
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Campaign Case Study - #LoveUMom

We, at Honeycomb, did a social media campaign, #LoveUMom, keeping in line with our motto “We don’t just create prints or marketing strategies, we create relationships”. For our campaign, we made use of the popular social media platforms – Facebook, Twitter, LinkedIn and Instagram. We ran the campaign in both our social media pages of Honeycomb and Photoshop to celebrate Mother’s Day. Through our campaign, we celebrated the love that is so innately visible right from the first time a mother holds her child. We have portrayed mothers who go all out for their babies and continue to nurture and love them throughout their lives. Campaign Creatives on Facebook For the posts that we boosted, we made use of images and videos. 1.One showed a woman holding her baby close to her, feeding her. For this, we spent $15 and the cost per result was $0.02.The reach is 8545 (6,383 paid and 2,162 organic). The engagement is 966, likes 955 and shares 15. The comments took a hit with just 2 comments. There …

6 Reasons Why Prospects Will Buy from You

In business, it is all about earning revenue and making the profit. For that, you need to understand what clicks with your customers and what does not. Do you want to know what will make your prospects buy from you and not from your competitors? Take a look below… #1 A great shopping experience The worthiness of your business will be judged by the customers on the basis of how you make them feel. This includes the quality of your website, how well you communicate, the depth of your content and so on. When you allow them to interact with you the way they prefer to, they are going to like shopping with you even more. In marketing, you have to remember that first it is about connecting with your target audience and next, it is about showcasing your product or service. Once you are able to form a bond with your prospective customers, you will be able to convince them to buy from you. The experience is what matters at the end of the day.
#2 The benefits offered by your products or services The…

The True Value of Repeat Customers

Are you focusing your marketing efforts on just acquiring new customers? Then, there is a huge chance that you are doing it wrong! Because you are completely ignoring your returning buyers. Did you know they can be your hidden goldmine? A recent research says that it takes anywhere between 3 to 5 years to successfully create a strong customer base consisting 25% of repeat customers. So, are you investing resources to cultivate customers into not just buyers, but beyond? Returning customers are invaluable to a business 25% to 40% of the total revenue of most stable businesses comes from returning investments. Did you know? Furthermore, steady customers help businesses to weather the lean economic times. Given below are some more reasons to focus on the happiness of your repeat customers… ·Costs less to convince them – It requires less capital and time investment to convince past customers to purchase again than it is to get new customers. With clicks and conversions in the online world ge…